Cynthia Forstmann has a passion for storytelling. As an archetypal explorer, she works with individuals to uncover and connect the hidden symbols, patterns and passions that give their lives and work meaning. She is also a founding partner and brand strategist at Allegory Studios where she helps organizations design authentic brands and marketing programs that are driven from a place of authenticity and deep awareness.
A background in psychology led to her fascination of Carl Jung’s Archetypes in organizational culture and brands. She studied with Jungian researcher, Carol Pearson, Ph.D..
Calling upon her own Creator, Lover, and Caregiver Archetypes, Cynthia has been instrumental in architecting the archetypal branding process, developing small business marketing workshops, and launching the CultureTalk Survey System.
Cynthia facilitates strategic focus groups with executives, boards, marketing, PR and HR directors and other leaders who share a stake in the culture and communications of any group. She has led award-winning rebranding projects such as the Walking Mountains Science Center and designed customer acquisition programs that blend traditional and inbound strategies.